Tucson Takeover - Sponsorship: Arizona Bowl Case Study on Innovation with Kym Adair

When big-time college football comes to Arizona in the form of a bowl game, so do the sponsors! In the second session of our Tucson Takeover, we hear from Kym Adair, the Executive Director of the Barstool Sports Arizona Bowl, about the role of the sponsorship in big game action. 


Kym Adair was named the Executive Director/CEO of the Arizona Bowl in July of 2018. Prior to accepting the role, Kym was an officer of the Board of Directors of the Bowl game and worked closely with the staff in the execution of the game. She is currently one of only three women Executive Directors of college football bowl games in the country.

As the Executive Director, Kym works directly with the Board, manages the day-to-day operations of the Bowl staff, is tasked with the growth and sustainability of the Bowl, and ensures a successful collaboration with the conference and broadcast partners.

Please also consider these other Tucson WISE events the week of Sept 8-11:

• Tucson Takeover - From Competitor to Leader: A Panel Discussion

• Tucson Takeover - Mentoring Sessions

• Tucson Takeover - FC Tucson Watch Party

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